diff --git a/trademark/models.py b/trademark/models.py
index fc40494..8f3d13d 100644
--- a/trademark/models.py
+++ b/trademark/models.py
@@ -301,4 +301,5 @@ def update_fields(sender, instance, **kwargs):
 def create_searches(sender, instance, created, **kwargs):
     if created:
         instance.slug = instance.slug + u'-' + unicode(instance.id)
+        instance.save()
         instance.create_searches()