diff --git a/emencia/django/newsletter/mailer.py b/emencia/django/newsletter/mailer.py
index 12754c39..273252cd 100644
--- a/emencia/django/newsletter/mailer.py
+++ b/emencia/django/newsletter/mailer.py
@@ -279,7 +279,9 @@ class NewsLetterSender(object):
                            'domain': Site.objects.get_current().domain,
                            'newsletter': self.newsletter,
                            'tracking_image_format': TRACKING_IMAGE_FORMAT,
-                           'uidb36': uidb36, 'token': token})
+                           'uidb36': uidb36, 'token': token,
+                           'name': contact.first_name or contact.last_name or _(u'Подписчик'),
+                           })
         if self.announce:
             # render template by default announce template
             template = get_template('newsletter/announce_template.html')