diff --git a/emencia/django/newsletter/mailer.py b/emencia/django/newsletter/mailer.py
index 5d375236..62bd957d 100644
--- a/emencia/django/newsletter/mailer.py
+++ b/emencia/django/newsletter/mailer.py
@@ -106,15 +106,12 @@ class NewsLetterSender(object):
         self.themes = dict(Theme.objects.language('ru').all().values_list('pk', 'name'))
 
         self.newsletter_template2 = None
-        self.title_template2 = None
         self.ab_state = Newsletter.A
         if newsletter.ab_testing == True:
             self.newsletter_template2 = Template(self.newsletter.content2)
-            self.title_template2 = Template(self.newsletter.title2)
             if self.newsletter.ab_final_stage:
                 self.ab_state = self.newsletter.ab_final_choice
 
-        self.title_template = Template(self.newsletter.title)
         #
         self.announce = self.newsletter.mailing_list.announce
 
@@ -266,15 +263,13 @@ class NewsLetterSender(object):
 
     def build_title_content(self, contact):
         """Generate the email title for a contact"""
-        context = Context({'contact': contact,
-                           'UNIQUE_KEY': ''.join(sample(UNIQUE_KEY_CHAR_SET,
-                                                        UNIQUE_KEY_LENGTH))})
-        if self.newsletter.ab_testing and self.ab_state == Newsletter.A:
-            title = self.title_template.render(context)
+        # context = Context({'contact': contact,
+        #                    'UNIQUE_KEY': ''.join(sample(UNIQUE_KEY_CHAR_SET,
+        #                                                 UNIQUE_KEY_LENGTH))})
+        if not self.newsletter.ab_testing or (self.newsletter.ab_testing and self.ab_state == Newsletter.A):
+            title = self.newsletter.title.format(**self.preheader_ctx)
         elif self.newsletter.ab_testing and self.ab_state == Newsletter.B:
-            title = self.title_template2.render(context)
-        else:
-            title = self.title_template.render(context)
+            title = self.newsletter.title2.format(**self.preheader_ctx)
         return title
 
     def build_email_content(self, contact, announce_context=None):
@@ -316,9 +311,9 @@ class NewsLetterSender(object):
         # include preheader
         if self.newsletter.preheader:
             if not self.newsletter.ab_testing or self.ab_state == Newsletter.A:
-                preheader = self.newsletter.preheader.format(**self.build_preheader_ctx(contact))
+                preheader = self.newsletter.preheader.format(**self.preheader_ctx)
             else:
-                preheader = self.newsletter.preheader2.format(**self.build_preheader_ctx(contact))
+                preheader = self.newsletter.preheader2.format(**self.preheader_ctx)
             preheader_html = render_to_string('newsletter/newsletter_preheader.html', {'preheader': preheader})
             content = body_insertion(content, preheader_html)
 
@@ -334,7 +329,7 @@ class NewsLetterSender(object):
                 count=count,
                 theme_word=theme_word.make_agree_with_number(count).word,
                 )
-        return {
+        self.preheader_ctx = {
             'name': contact.first_name or contact.last_name or _(u'Подписчик'),
             'themes': ', '.join([self.themes.get(x) for x in contact.contactsettings.theme.all().values_list('pk', flat=True)[:3]]) + t_add,
         }
@@ -476,6 +471,8 @@ class Mailer(NewsLetterSender):
                 print '- Processing %s/%s (%s)' % (
                     i, number_of_recipients, contact.pk)
 
+            #
+            self.build_preheader_ctx(contact)
             # check if events for this newsletter exists
             announce_context = contact.get_announce_context() if self.announce else None
             if self.announce and not announce_context: