diff --git a/emencia/django/newsletter/mailer.py b/emencia/django/newsletter/mailer.py
index 18f42732..12754c39 100644
--- a/emencia/django/newsletter/mailer.py
+++ b/emencia/django/newsletter/mailer.py
@@ -320,7 +320,7 @@ class NewsLetterSender(object):
         return smart_unicode(content)
 
     def build_preheader_ctx(self, contact):
-        t_add = ''
+        t_add = u''
         count = contact.contactsettings.theme.count()
         if count > 3:
             count -= 3
@@ -331,7 +331,7 @@ class NewsLetterSender(object):
                 )
         self.preheader_ctx = {
             'name': contact.first_name or contact.last_name or _(u'Подписчик'),
-            'themes': ', '.join([self.themes.get(x) for x in contact.contactsettings.theme.all().values_list('pk', flat=True)[:3]]) + t_add,
+            'themes': u', '.join([self.themes.get(x) for x in contact.contactsettings.theme.all().values_list('pk', flat=True)[:3]]) + t_add,
         }
 
     def update_newsletter_status(self):
@@ -478,7 +478,7 @@ class Mailer(NewsLetterSender):
             if self.announce and not announce_context:
                 send = False
             try:
-                log.info('Trying send to {email}'.format(email=contact.email))
+                log.info(u'Trying send to {email}'.format(email=contact.email))
                 # pass
                 if send:
                     message = self.build_message(contact, announce_context)
@@ -487,7 +487,7 @@ class Mailer(NewsLetterSender):
                                            message.as_string())
             except (Exception, ) as e:
                 exception = e
-                log.info('Exception was raised while sending to {email}: {exception}'.format(
+                log.info(u'Exception was raised while sending to {email}: {exception}'.format(
                     email=contact.email, exception=exception))
             else:
                 exception = None
diff --git a/emencia/django/newsletter/models.py b/emencia/django/newsletter/models.py
index 5153b4bf..29110912 100644
--- a/emencia/django/newsletter/models.py
+++ b/emencia/django/newsletter/models.py
@@ -206,9 +206,9 @@ class Contact(models.Model):
                 'conf': conf,
                 }
             if expo:
-                context['expo_places'] = ', '.join(set([x.country.inflect for x in expo]))
+                context['expo_places'] = u', '.join(set([x.country.inflect for x in expo]))
             if conf:
-                context['conf_places'] = ', '.join(set([x.country.inflect for x in conf]))
+                context['conf_places'] = u', '.join(set([x.country.inflect for x in conf]))
         else:
             # no events for announce
             return None