diff --git a/redirects/admin.py b/redirects/admin.py
index 8a6510c3..0fa4c0ac 100644
--- a/redirects/admin.py
+++ b/redirects/admin.py
@@ -46,7 +46,9 @@ class NewUrlForObject(AjaxableResponseMixin, UpdateView):
     slug_field = 'url'
 
     def get_initial(self):
-        new_url = translit_with_separator(self.object.name.strip()).lower()
+        new_url = None
+        if self.object.name:
+            new_url = translit_with_separator(self.object.name.strip()).lower()
         return {
             'old_url': self.object.url,
             'new_url': new_url,