diff --git a/emencia/django/newsletter/mailer.py b/emencia/django/newsletter/mailer.py
index c85ec757..d62bcfe2 100644
--- a/emencia/django/newsletter/mailer.py
+++ b/emencia/django/newsletter/mailer.py
@@ -255,9 +255,9 @@ class NewsLetterSender(object):
                            'UNIQUE_KEY': ''.join(sample(UNIQUE_KEY_CHAR_SET,
                                                         UNIQUE_KEY_LENGTH))})
         if self.newsletter.ab_testing == True and self.ab_state == 'A':
-            content = self.title_template.render(context)
+            title = self.title_template.render(context)
         elif self.newsletter.ab_testing == True and self.ab_state == 'B':
-                content = self.title_template2.render(context)
+            title = self.title_template2.render(context)
         else:
             title = self.title_template.render(context)
         return title