diff --git a/batiskaf/templates/jinja2/category.jinja b/batiskaf/templates/jinja2/category.jinja
index 5e91746..b43e0a2 100644
--- a/batiskaf/templates/jinja2/category.jinja
+++ b/batiskaf/templates/jinja2/category.jinja
@@ -92,7 +92,7 @@
                             <div class="thumbnail">
                                 {% set im = product.main_image()|thumbnail("420x420") %}
                                 <a href="{{ product.get_absolute_url() }}"><img src="/static/{{ im.url }}"
-                                                                                class="img-responsive"  alt="{{ product.title }}" title="{{ product.title }}"></a>
+                                                                                class="img-responsive"  alt="Купить {{ product.title }}" title="Купить {{ product.title }}"></a>
 
                                 <div class="caption">
                                     <div class="title">
diff --git a/batiskaf/templates/jinja2/index.jinja b/batiskaf/templates/jinja2/index.jinja
index e66bd39..e0a7c03 100644
--- a/batiskaf/templates/jinja2/index.jinja
+++ b/batiskaf/templates/jinja2/index.jinja
@@ -39,7 +39,7 @@
                             <div class="thumbnail">
                                 {% set im = product.main_image()|thumbnail("420x420") %}
                                 <a href="{{ product.get_absolute_url() }}"><img src="/static/{{ im.url }}"
-                                                                                class="img-responsive"  alt="{{ product.title }}" title="{{ product.title }}"></a>
+                                                                                class="img-responsive"  alt="Купить {{ product.title }}" title="Купить {{ product.title }}"></a>
 
                                 <div class="caption">
                                     <div class="title">